Growth and Diversification
In the private residential rental market, Gecina is also one of the few players who can act as both owner and manager of its real estate inventory.
With greater responsiveness guaranteed through the integration of all elements of real estate, Gecina residential is involved at each phase of the cycle: investment, lease management, and disinvestment.
A detailed analysis of the markets, their outlooks, and key demographic and economic indicators underlies an opportunist asset acquisition policy that promises true potential for short/medium-term profitability.
New construction:
The different projects are led by internal and local teams, in collaboration with ad-hoc partners to control the entire process, from the acquisition of land to construction of the residence.
Three key criteria guide investment choices:
- location (proximity to transportation, stores, covered parking, elevators, security, etc.), guaranteeing our customers a quality lifestyle,
- the size of buildings, ensuring economies of scale and control of service unit costs,
- the level of residential amenities, including the quality of the distribution and surface area of living space, offering our customers more comfortable living spaces.
Valuation of the existing asset base:
The asset base is continually maintained and renovated (cleaning facades, repairing halls, modernizing elevators, etc.). These operations optimize the asset portfolio and offer a unique opportunity to increase rental income and property value.
In addition to these common area services, each rented apartment is renovated and updated before a new tenant moves in, differentiating Gecina assets from the large majority of products on the market.
Diversification of assets:
Since mid-2007, Gecina residential has pursued a strategy of diversifying its portfolio by establishing itself in the specific segment of student residences (902 housing units as of 12/31/2007).
Thanks to its excellent performance, this new type of residential asset is increasing the profitability of the residential sector.
A specific brand, Campuséa was created. Its intention is to become a key player in this market and to build a network of over 5,000 student housing units in five years in large French university cities. Paris metropolitan area, Lille, Strasbourg, Lyon, Grenoble, Aix, Marseille, Montpellier, Toulouse, Bordeaux, Nantes, Rennes, and other cities with more than 10, 000 students.
The only operator in the market to manage our assets directly, including the maintenance and renovation work completed whenever necessary.
